Shopping for makeup can get expensive, fast. Add a luxurious foundation to your shopping cart and you’re already spending upwards of $40 and you haven’t even gotten halfway through your list of what you need to complete a full face beat. Although we admit that sometimes it’s nice to #treatyourself, drugstore makeup makes it easy to shop ’til you drop without breaking the bank. To prove it, we gave our editors a hypothetical budget of $30 to spend at Walmart. See what makeup picks they think are worthy of adding to their shopping cart, ahead. 

Genesis, Assistant Editor 
Part of being a beauty editor means getting to test tons of makeup products at varied price points. Despite the constant introduction of new and sometimes expensive products, though, I always find myself reaching for drugstore beauty products when doing my everyday makeup. For example, the Maybelline New York Fit Me! Dewy + Smooth Foundation ($7.68) is a holy grail item for its price point and dewy finish. It doesn’t matter what time of year it is, my skin always looks great after a thin layer of this comfortable and lightweight formula. While you can certainly build up the coverage for a fuller finish, I like to keep things light and cover any remaining blemishes with the Maybelline New York Super Stay Concealer ($9.98). It offers a full yet hydrating coverage that’s really easy to blend. I can’t justify spending the little bit of money I have left on anything other than the L'Oréal Paris Voluminous Lash Paradise Mascara ($9.97). This magical formula seriously transforms my eyelashes from limp to long and voluminous in just a couple of swipes and lasts all day long.



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Samantha, Assistant Editor
Give me $30 and let me loose in the Walmart makeup aisle and I’m like a kid in a candy store. I’ve tested my fair share of drugstore beauty buys, so I’d be sure to restock on my holy-grail items. First up? The Maybelline New York Instant Age Rewind Concealer ($7.97). It’s my all-time favorite concealer because it brightens my complexion, hides pretty much every dark circle or blemish and has a radiant finish. I’d also be sure to add the Maybelline New York Cheek Heat ($5.98) and the Maybelline New York The Colossal Washable Mascara ($6.97) to my cart. Can you tell I love Maybelline? Cheek Heat is the perfect cream-meets-gel blush that gives my cheeks a subtle rosy flush, and The Colossal mascara gives my lashes insane volume and length. I’d use the rest of my money to try a new shade of one of my favorite lippies, the L’Oréal Paris Colour Riche Plump and Shine ($7.97). My current favorite is Guava, but I’ve had my eye on Pitaya.